Today the second generation of TROA is in the seat of design. Joanne has extended knowledge of different textiles from her own design line in New York focused on tailored fit

We mix classic cuts from east and west and give unique detailing and experimentation with textiles that can be difficult to work with - like our organza silk. The transparent fabric you will see in many of our designs

With silk as a traditional local material in South Korea, we have spent time honing the skills of our tailors and pattern makers to bring even difficult designs to life. It gives us the opportunity to bring you unique items it may be difficult for others to provide

We source from local markets in Seoul. Some of our designs are opportunistic when we are inspired by a new fabric which comes to life in our store in a matter of days thanks to our production being under the same roof

Some of our items are sold before it ever makes it online

Because we produce in the back we only have a few pieces of each model in store and still offer tailoring. Give us a couple of days and we can remake a design in a new fabric or style and adapt it to your body